Why a Successful Holiday Season Starts with Returns

Changing return policies can help boost sales and improve the consumer's experience with a brand. While consumers don’t start thinking about their holiday shopping list until November, retailers have been hard ...

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Where do you fall on the spectrum of exchange policies?

Many online stores face the complexity and pain of offering a product exchange online. I know this pain all too well both as a shopper and an advisor to hundreds of online stores. Making an exchange online is ...

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